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Reno's avatar

I would push back on the W3Techs data, because a fair amount of the argument rests on it. That metric counts websites, domains, each weighted the same whether it holds one page or ten million. It does not measure pages published, traffic, time spent, or anything one could call attention.

The absence of Chinese from that top ten should be read as evidence against the metric rather than evidence about Chinese. China is close to a fifth of the world's population with near universal internet access, and most of its content sits inside WeChat, Douyin, Weibo, Bilibili and Zhihu (walled platforms that a domain-level crawler cannot see).

The same distortion applies to Hindi and Arabic, where consumption is overwhelmingly mobile, video and in-app.

As you may know, English proficiency in Thailand is rather low (except for Bangkok, the city you are writing from, which is more cosmopolitan). Most Thai use apps like Facebook, Line, TikTok, Pantip so it would be counted as English based on W3Techs methodology, whereas the content is in Thai and should be counted as Thai.

The number that actually matters is the gap: English accounts for roughly half of websites but only about a quarter of internet users.

That divergence tells you English dominates publication (the open, crawlable, SEO-optimised, machine-translated, commercially-motivated layer of the web) while consumption remains far more fragmented and has been fragmenting further as the major platforms localise.

This matters for the thesis rather than just the footnote. Your argument is a network effect argument: English wins because everyone else is already there. But a network effect operates on where people actually spend their attention, not on where pages are hosted. If the world's largest online populations are conducting their lives in their own languages inside their own platforms, the network is more segmented than the W3Techs chart suggests and the mechanism that is supposed to dissolve national linguistic communities is weaker than you have assumed.

Alexander Kurz's avatar

As I see the destructive power of nationalism as one of the major problems that faces humanity, I would love to agree. But while your view makes sense, it does not take into account some rather important aspects.

First, wealth is mostly not digital but material (toilet paper, sewage system, water, food, energy, etc).

Second, wealth is not flow but stocks and stocks need to be built by some organization (or nature). Who will build the public goods on which free enterprise depends if not nation states?

Third, voting with their feet would require a right to migrate, which is not on the horizon in any conceivable way.

Fourth, and most importantly, let us divide the world into two groups, those who have enough assets that they can live a free and secure life protected from upheavals like wars and inflation and shortages etc, and those who dont and who are hit hard each time a natural disaster or a war or an economic recession makes their lives more difficult.

What are the relevant percentages in this world of the owning class and the not-owning class? 10% v 90%, 1% v 99%, 0.1% v 99.9%?

Surely the not-owning class will have to organize to protect themselves. You are writing from the pov of somebody who can protect himself. But who will protect all the members of the not-owning class?

My prediction is that nationalism is on the rise again because the not-owning class has nowhere else to go than to their nation state. And no amount of digital technology will be able to change that.

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